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WHY DO YOUR CUSTOMERS SHOP AT YOUR STORE?

We all have our own ideas of why our customers chose our store rather than the competition's and why they come back to shop again.  But, you may be in for a surprise if you actually ask your customers why he or she shops at your store.  Some of the questions you may want to ask are:
 
*  What do they think of the salespeople?  Do they think the salespeople are friendly, helpful and really know the merchandise they sell?
 
*  Do you carry the merchandise they want (styles, sizes, price points)? 
 
*  Is there any additional merchandise they would like you to carry?
 
*  Are the store hours convenient?
 
*  Is the store easily accessible (adequate parking)?
 
*  Which services currently provided by the store are important to the customers and which are not?
 
*  Are there any additional services they would like you to provide?
 
As an incentive for them to fill out your questionnaire have a drawing for a free Gift Certificate.



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