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IMPORTANCE OF THE OWNER

As the owner of a retail store it is CRITICAL that you do those things that only you can do. This includes hiring, advertising and promotions, setting the company's focus and direction and being on the sales floor. One thing you should NEVER do is spend your time in front of a computer doing data entry. Yet, all too often I talk to retail store owners who tell me they can not afford to hire someone to help in the office. I believe that you can not afford to not have someone do your data entry and routine office chores. It is easy enough to find someone willing and able to work 3 - 10 hours a week.

Do not get me wrong--the office work IS IMPORTANT--but planning strategy of how to get more business is critical. You can hire someone to do data entry. You can not hire anyone to take your place and do what only you, the owner, can and must do.

By spending the extra hours you will gain on the critical issues that will get you more sales, you will more than make up for the cost of a part-time office person.
         
And always remember two things:
          (1) if it does not work out you can always let them go, and either hire someone else . . . or go back to doing it yourself

          (2) if you find that you prefer sitting in front of the computer doing office work, it might be time for you to find a new career.

The Retail Management Advisors is a BBB Accredited Management Consultant in Allen, TX

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